Blog
Practical advice for your website.
Notes on writing clearer pages, making design decisions and improving the way your website works.
Make your website easier to use while it loads
Look beyond the finished page: check what visitors see and what they can do while images, fonts and scripts are still loading.
How to explain your services clearly
Describe what you do, what is included and how to get started, without making customers decode your terminology.
What should your homepage say first?
Your homepage should explain what your business does, who it serves and what visitors can do next. Use a specific heading, a short supporting paragraph and a clearly labelled main action, then back up your message with relevant examples.